You will experience a 1st class service when it comes to our professional services, whether that be an Eye Test or a Hearing Check.
We offer a free one to one styling consultation when choosing your eyewear, WE style YOU.
Giving you an opportunity to try various styles, shapes and colours to ensure we get the correct fit for you, the right frame for your prescription needs and a frame that you will LOVE to wear.
We have a fun and friendly team that all have a passion for eyewear and are dedicated in providing our clients with the very best experience.
“A five star service from friendly helpful staff. Starting with the eye test…this was the most thorough test I have ever had!
Jay Brookes
“VIP Eyewear had the best selection of glasses I’ve seen, plus the friendliest and most helpful staff you can imagine. Definitely worth a visit!”
Rosina
“Amazing service! The optician was fantastic. She was really thorough, friendly and explained everything”
Phoebe Aitken
“Helpful, expert eyewear advice from a warm and entertaining team. I wanted a change of look and got way more than I bargained for (in a good way)”
Kieron O’Toole
“A five star service from friendly helpful staff. Starting with the eye test…this was the most thorough test I have ever had!”
Debbie Ozanne
“Fantastic team – wide range of glasses and the girls give you their expert advice on what suits you best. A welcoming, professional and efficient team.”
Elaine Hensey
EXCELLENT Based on 95 reviews Posted on Google Laura Carter29 May 2026Trustindex verifies that the original source of the review is Google. I had an amazing experience with VIP Eyewear from start to finish. The initial styling session via video call was incredibly helpful and gave me a real understanding and insight into what styles would actually suit me. The follow-up report was fantastic too, it was great to see the results clearly laid out and have a reference document to look back on for colours and styles. The eye test itself was quick, easy, and very thorough, and throughout the whole process I always felt genuinely welcomed and looked after. As someone who has never been very confident choosing glasses for myself, the team made me feel completely comfortable, understood, and supported. The in-house styling session was brilliant, and for the first time I left with a pair of glasses that I absolutely love, not just ones other people said “looked okay”! A huge thank you to all the team for your support, expertise, and friendly approach. I couldn’t recommend VIP Eyewear more highly!Posted on Google Nicolas Morton3 February 2026Trustindex verifies that the original source of the review is Google. Great advice on styling and colour for glasses for my mother. Extremely friendly staff, and enjoyable experience.Posted on Google ed blackwell19 January 2026Trustindex verifies that the original source of the review is Google. Such an amazing business. Amazing service, great products will definitely return! Thank you!Posted on Google Chanel Livesey17 January 2026Trustindex verifies that the original source of the review is Google. Everyone is always so lovely at VIP eyewear, they know exactly what suits me and always give excellent service 💕 xPosted on Google scott philbrick1 November 2025Trustindex verifies that the original source of the review is Google. Super polite and very informative and look after you A1 xxxPosted on Google Peter Greedy4 October 2025Trustindex verifies that the original source of the review is Google. Fantastic destination designer specs. Highly recommended for both eyecare and specs.Posted on Google Sandi Compton1 August 2025Trustindex verifies that the original source of the review is Google. Professional, caring eye wear specialists, if you want advice together with laughter plus the coffee and chocolate is pretty good too choose VIP. I DO !!!Posted on Google Mike Taylor23 July 2025Trustindex verifies that the original source of the review is Google. I love going to VIP eyewear. Very friendly and expert. Julie is just fantastic at helping me choose the frames that suit me. Great teamPosted on Google Marjorie Grant19 July 2025Trustindex verifies that the original source of the review is Google. Great service made me happy just to be in their company. Just received my glasses and I love them. This is why I travel from Croydon thank you Julie you have done it again great choice.Posted on Google Caroline Taylor17 July 2025Trustindex verifies that the original source of the review is Google. Going to VIP Eyewear is always a pleasure. The ladies are all so friendly and welcoming. They go above and beyond to help you choose glasses that suit your face shape and colouring. I wouldn't go anywhere else. Five stars isn't enough.
We stock a wide range of totally distinctive and individual frames, if you are bored of the choices stocked at High Street chains or if you struggle with finding a frame that suits then we can guarantee that we can help.
Let us transform your eyewear shopping experience, whatever your budget is we can help.
VIP Eyewear offer comprehensive eye tests and Free hearing tests in our Tardebigge Studio.
We are a unique team that offers a friendly welcome to all our clients whether existing or new, offering a 1st class service and our aim is for you to leave our practice loving your eyewear.
As a team, we are very much community-driven, and the award winning practice is a hub for the community. Pop in anytime for a coffee and a chat.
No 3a Tardebigge Court,
Hewell Lane, Redditch,
B97 6QW
Monday: CLOSED
Tuesday: 9am – 5pm
Wednesday: 9am – 5pm
Thursday: 9am – 5pm
Friday: 9am – 5pm
Saturday: 9am – 4pm
Sunday: CLOSED
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